Brief -
Customers are skipping the current carousel onboarding system which in turn has lead to users missing useful in-store features. In its current state, the onboarding system isn’t engaging and requires more time from the users. The overwhelming fight for attention while the customer is in store outweighs the value that the current onboarding carousel brings.
Ideation -
Keeping in mind that the current users are skipping the onboarding carousel, I started my ideation with a mixed view approach. I wanted the users to see where and what the onboarding was referencing. To do this I created some informational cards that call out what the user was seeing.
Revisions -
After realizing the amount of real estate that these cards were taking, especially on smaller screen devices (roughly 25% of our users were using iPhone 5 devices), I adjusted in order to keep it unobtrusive. Using the same principles as above, I reduced the card size and included a feature highlight as the user scrolled. I refer to it as the show-and-tell method, where the user still retains control over the app while learning about the features it has to offer.
Feature Discovery -
Utilizing the same idea from the show-and-tell onboarding, the feature discovery system highlights tools and features that the customer may not have been engaging with. A slide out message alongside a highlight informs the user of a feature and its uses. The most important thing about the feature discovery was to KEEP THE NOTIFICATIONS LIGHT. Nobody, especially busy shoppers, wants to be bombarded with constant feature notifications. To make this work correctly, I suggested having no more than one feature highlight per shopping session (Keep in mind that this is an in-store experience).
Feature Set Highlight-
Below highlights three different feature call outs with the option to include additional features.
